How to Compose a Job Posting
A well-written job advertisement is your first introduction to potential candidates. It is the first opportunity for your company to present your culture and values in an appealing way. A well-written job ad will attract attention to the job and your company, resulting in higher quality applications and more interviews.
In addition to describing the job and listing the required skills, certifications, education experiences, and preferred qualifications A great job description should include important details regarding your hiring process from start to the point of completion. This ensures that you and the candidates are on the same page regarding what to expect. This can also prevent candidates being ghosted or dropping out and also an efficient and fair hiring process for all involved.
Use a direct, clear language that is easily understood by all kinds of audiences. Avoid jargon or cliches which can make it difficult for potential candidates. It’s also important that you use job advertisements as an opportunity to promote and encourage your diversity initiatives, so ensure that the wording used does not restrict any group of people.
Don’t not forget to mention the most important advantages and perks in your job descriptions. If your company provides free lunches or a great office with a view or allows flexible hours of work, it is worth including these in your job descriptions as they could swing an applicant in your direction over the competition. Also, you should mention any volunteer work or community involvement that your company is involved with. This is something potential employees will look for when deciding which company to join.